Industrial Fire World - Blog - Bobit Business Media announces new brand iFIRE International and acquisition of Industrial Fire World

Bobit Business Media announces new brand iFIRE International and acquisition of Industrial Fire World

David David White

TORRANCE, CA, SEPTEMBER 30, 2019 – Bobit Business Media, a leading B2B media provider, announced today the launch of its new brand, iFIRE International. The “i” represents its mission to inform, instruct, influence, and inspire, which will be achieved through conferences and expositions, hands-on training, mobile apps, websites and digital magazines, newsletters, webinars, and after-action reporting, to name a few.

To help launch iFIRE International, Bobit is pleased to announce the brand’s first acquisition, Industrial Fire World (Bryan, Texas), which has more than 20,000 readers in the industrial fire and emergency response industries.

Founded in 1985 by David White, Industrial Fire World (IFW) is the leading resource for real-time safety updates and industry expertise while connecting industrial fire and emergency response managers with products and services used to support them in fire protection and emergency response incidents.

“IFW connects with an established segment of the fire service that has long been focused on technology and advanced fire protection systems. To serve as the medium in which these professionals receive the latest information, products and services is at the core of Bobit’s mission and it is why the acquisition of

IFW made sense for us,” said Tim Sendelbach, Bobit’s Vice President and Chief of Public Safety, who will be leading the iFIRE International brand. “David White’s 50 years of experience and expertise has made him a sought-after voice in the industry and he was an obvious choice for us to partner with. We look

forward to working with him and continuing to grow IFW and the legacy David built.”

In addition to the magazine and website, Bobit has acquired the Industrial Fire World Emergency Responder Conference, which drew managers from around the globe to learn about alternative solutions, new technology, training and tactics. Bobit plans to relaunch the IFW Conference & Exposition in 2020 as the first product under the iFIRE International brand.

“We are excited Bobit already has plans to invest into IFW and bring our conference back to life in 2020,” said David White. “Bobit’s founding principles of providing information and education, and helping people, in this case first responders, succeed are the same principles I founded IFW on. We are

honored to join the Bobit team and can’t wait to get started.”

About Bobit Business Media

Bobit Business Media is a leading B2B media provider for the vehicle fleet, auto dealer, automotive aftermarket, law enforcement, and professional salon & beauty industries. Bobit connects clients to millions of key decision-makers through its highly regarded media brands and events. Bobit produces 21 conferences and trade shows, including Government Fleet Expo & Conference and the Police Technology eXchange. The Company is headquartered in Torrance, CA. For more information, visit


Good morning   …..

David and I have great news to share with you today. The attached press release is the product of our careful consideration of an offer made to us in April for Industrial Fire World to be launched into its next generation under Bobit Business Media's leadership team being led by Tim Sendelbach Vice President/Chief of Public Safety Operations and Paul Andrews, Chief Marketing Officer. Their collective experience in magazine production, delivery of Business to Business conferences and their commitment to build on IFW's mission convinced David and I that this was the right opportunity and the right team to take IFW to the next level. 

We will continue to serve as technical advisors during the transition. Anton and Cyndie will continue in their roles as future magazines, conferences and web services are delivered. Relocated to home offices, they will continue to serve you our subscribers, contributors and supporters as they have in the past.

We want to take this opportunity to thank you for your many contributions in helping us to build IFW to what it is today, the foremost information source for industrial fire and emergency response leadership and responders.  As visitors to our web site and on-line subscribers, your support and feedback in developing stories to keep the industrial ERT leadership and their partners linked to the best information available has been invaluable. We know you will find the Bobit team as committed as we have been to meet industries' special needs.

We are particularly excited that the IFW Conference and Exposition will be relaunched in 2020. Your involvement and support will be key to its success. The resources Bobit Business Media has committed to the future of IFW and all of its outreach gives us confidence that we have made the right decision.  

David and Lynn White

Founders of

Industrial Fire World

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